Of the many creative industries are growing in Indonesia, handicraft business is one area of business that never existed death. Although the craft product is not a household basic needs Indonesia, but with increasing purchasing power of consumers in our country, the present handicraft products sold invaded consumers of different types of societies. No wonder that the recent growth of handicraft businesses also began to plague across the region.
Well, to answer the difficulty beginners who are interested in handicrafts business plunge. This time I (Maya Galina Sitoresmi) as the originator of Poyeng community and workshop owners Poyeng Knit Shop, will explain how to start a craft business?
I assume there are two types of craft businesses (craft). The first is craft businesses that make goods en masse, and the second is the businessman “indie craft”.
What is meant by mass arguably craft businesses are those that prioritize profit and sales that much in his system. Typically involves large capital, making the machine, and try as much as possible to improve efficiency and quality materials.
Meanwhile, an independent craft businesses usually balance the idealism and the need for greater profitability. Crafter this one is more like making crafts manually and personal, including in the selection of the appropriate model and any material heart desires. And usually have their own strategy in marketing their products.
We are Indie Craft Businessman
There are two ways in which an independent craft businesses in selling, ie, make-to-order or make according to their own desires and then launched on a certain date which has been notified in advance to its customers.
From the experience of friends who share in bisnisUKM.com, it seems the difficulty they face is to make the craft in accordance heart desires while still working on crafts that have been ordered by prospective customers. Limitations of time is the main problem. So, if you want to produce handicraft products regularly, you inevitably have to limit the acceptance of orders so that there is time to make your regular product, or dividing tasks with coworkers.
Business Marketing Strategies Crafts
For a craft market products, try using social networking media as much as possible. But do not need to wear them all at once, just one or two but must consistently be able to manage it on a regular basis. Whether it via a Facebook page and a blog as a supporter, or sell only via instagram can be sold anyway. Also specify a fixed manner used to contact you, whether the order via email, or via sms / fuel and separate from your personal number. However, I suggest do not use facebook profile to sell, in addition to customers hassle of having to add first and troublesome to manage, also violated its own rules of facebook.
The advantages of doing business online is to eliminate the boundaries of potential customers who might be able to achieve. With good presentation and consistency, customers will come by itself. So make sure product photos that are uploaded as good as the original product when viewed directly. And provide the best service to your customers (never angry or complain in person or in writing to the customer).
Also make sure you appreciate your work. That is not too low to give the price for handmade products different from machine-made, do not be afraid if one is considered overpriced as long as you feel the price is appropriate. But make sure the quality of your craft already as much as possible in accordance with the price you specify.
Examples: Poyeng had also started from facebook page and blog (using email as a liaison with customers), and then finally once able, continued to create a website and offline workshop. Even now Poyeng only make crafts knitting of orders only. And a new plan to add divisions to knit just buy because there has been an assistant who can help handle orders.
The core of an independent craft business is still doing business with pleasure. Make a craft from the heart with such quality for their own use without loss of idealism to obtain profit as ‘petrol’ that keep the business running. So keep the spirit and remain professional work well, because in addition to acting as the crafter, we are also a businessman.
Hope you can help.
ajeng galih Sitoresmi expert bisnisukm.com
Ajeng Galih Sitoresmi
Establishing Business
Poyeng Knit Shop – Workshop and Knitting Community
Knitting world is not foreign to Maya Galina Sitoresmi. He who enjoyed knitting since she dibangku Junior High School is known as the initiator of Community Poyeng, which embodies the knitting hobbyist in Yogyakarta. Starting from this hobby that he never received the communication studies at UGM find passion in business areas that are now occupied.
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