A strong character differentiator becomes an entrepreneur. This differentiator can be in terms of raw materials, design, packaging, by way of marketing, a business product. If you managed to find a differentiator that will undoubtedly create a market or even superior in terms of creative ideas.
As do employers bags and shoes from Krian, Syamsudin, which makes products based on reptile skins.
The number of businesses in Sidoarjo bag making Syamsudin should think hard in order to have something to offer. He knows, quality Kampung Bags in Tanggulangin is worldwide, and people already mengidentikan product Sidoarjo bag was definitely from Tanggulangin.
“Moreover, I am the Krian. If determined to make the same bag as in Tanggulangin, I would go bankrupt,” said Syamsudin when met at his business workshop Sham Croco, in the village of Sidomojo, Krian, Sidoarjo.
To be different, Sham, greeting Thus, selecting raw materials rather extreme, the skin of reptiles, such as crocodiles, snakes, lizards, and others. This option is very precise, because the product is unique and does not follow the mainstream currents in Tanggulangin.
Syria insists most reptile skins he wore a leather waste. Skin that many defects, but with his expertise made into products that macho masculine.
“Rarely do I can skin a nice intact. Most of the waste from captive reptile skin in Yogyakarta,” he continued.
The design of the product was somewhat unusual. One of their products is a phone case that is placed in a pants pocket. It is certainly different from the phone case that is normally associated in the belt.
Phone case was inserted into a pants pocket. However, reptile skin patterned lid is positioned outside the bag. When the lid is bulging out of his trouser pocket of the user macho impression immediately appear.
“These products are most favored at the Japanese,” he said.
Customers products was 80 percent of people overseas, the remaining local economic levels above the established. Understandably, these products are premium products with the most expensive price of Rp 100 million.
“Most cheap belt, Rp 700,000. Other products such as purses, bags, jackets, ranging from Rp 2,000,000-an up to Rp 25 million. Most expensive golf bag, Rp 100 million,” he said.
Within a month, the father of two children produce about 150-200 products. Even then large aebagian sent abroad. At least USD 50 million successfully obtains from the sale of these products.
However, before the business forward, as now, Syria is not ashamed of selling products door to door. In fact, Sham been around Bali to Papua only to offer merchandise that.
Initially difficult because it is expensive. But over time, there is an important official who buy and friends interested officials.
“A shame I throw away. But finally there are disposable and colleagues like. Especially when there are Caucasians Japan in Bali are instantly smitten. They are now regular order and sold there,” he said.
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