Creativity coupled with perseverance and hard work is a determinant of success in running a creative industry. With creativity, it will create an innovative product that is not ‘the market’ and high value. While the tenacity and hard work is an absolute requirement in order to run a business that can grow and achieve success. It has thus been proved by Heru Prasetyo (33), a craftsman lampshade from Sleman, who struggled to expand its business from zero, until now, could be penetrated international markets.
lamp shells Prass CraftBukan easy matter for a man who is familiarly called Pras is developing businesses lampshade that is currently the foundation of her life. Self-taught skills and educational background that is out of sync with the field that they force the graduates of the tourism sector should really struggled from scratch in order to realize his dream. “To pursue this field takes the soul of art are quite high, so I have to learn step by step, because I myself was not a graduate of art,” says Pras team bisnisUKM coverage at home.
Start running the business since 2006, men who like to play football was just beginning to focus on the production of lampshade in 2009. In the early months of running the business, Pras must face the fact that their products can not be accepted by the market. “During the first 6 months I actually suffered a loss, but from there I could learn the points I need to evaluate in order not to experience the same thing in the future,” he explained.
Heru PrasetyoKerugian obtained in the early to pursue his efforts into learning is important for Pras to think harder. Trial consecutive errors made the father of one son and brought the design and raw materials are different. The result of the testing process is, Pras assess if sea shells can be the raw material lampshade unique and beautiful. “Why are sea shells? Because the character and shape of these shells is very unique, but it can be processed also be soft, so that it can be used as a coating on the lamp shade, “added Pras who named his business with Prass Craft Jogja.
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However, not only wastes sea shells which later developed Pras as raw material lampshade creation. “Bamboo, egg shells, sticks, sand, banana and cinnamon into other raw materials that we kreasikan as layer lampshade besides sea shells, and in its development with the design and combination of materials that fit, the market began to look at our products,” he explained ,
Prass Craft creations unique JogjaDesain be another strength of the product creation lampshade Prass Craft Jogja to be accepted by the market. The combination of design and unique raw materials to make products that can penetrate the lampshade from foreign buyers were amazed by the uniqueness of his creation. “They (buyers) are interested in our products usually derived from an exhibition or expo which often we follow, from there then came the offer from their side to order in bulk,” he explained.
“The countries that have been the goal of our product markets including America, Australia, Singapore, Canada, the Czech Republic, and the countries in Eastern Europe,” he added. Pras aware struggle to penetrate the export market it takes hard work. As a result it always maintain quality by applying strict selection for each item produced.
Prass creations lampshade Craft Jogja is currently marketed at a price Rp.160.000,00 sd Rp.500.000,00 / pcs. With such a price range, within a month he was able to obtain an average turnover of 30 million Rupiah. “By far the best-selling product remains lampshade from the shells, because it has an element of uniqueness and high art,” he explained.
In serving a variety of existing demand, Pras involving local communities as energy production. Young children and housewives who still lay with her creations lampshade and train students to be empowered in the workshop production. “It turns out they are quick to absorb what I say, as a result there is no difficulty in training them, on a regular day we involve 4-5 people power production, but when the order comes in large amounts can be increased up to 30 people,” he said.
Empowerment measures undertaken by Pras was able to increase the economic sector of residents in the neighborhood. “Actually, who became my desire they (citizens) can live independently as an entrepreneur, so it does not need to be looking for work to other regions,” he continued. Desire is now starting to show positive results, because not a few of the residents who had previously participated as Pras Craft production workers began to develop his own business.
Key to Success
When asked what the key to success in running the business, without a doubt Pras mention creativity and innovation is the main point. “In addition to innovate, we also have to have the desire to move forward, with a positive impulse from within ourselves, then for any impediment or obstacle can certainly go through,” he explained while closing the interview on the occasion of the afternoon.
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